Performance Marketing Manager (Remote)

 New York, NY

Job ID:
8922
Job Title:
Performance Marketing Manager (Remote)
City & State:
New York, NY
Job Region:
Anywhere
Seniority:
Mid Level Independent Contributor
Business Unit:
Marketing
Service Offering:
Technology Software
Our client’s mission is to enhance and optimize world trade by
making data more accessible and building tools that empower digital transformation.
Their goal is to be the world's leader in delivering the highest quality data in the easiest to use formats to the international freight industry. They are a fully distributed team and have employees across the US.

Performance Marketing Manager
The Performance Marketing Manager with a successful track record to
drive revenue, user acquisition and brand awareness.

Job Type: Full-time/ Work from home

Responsibilities:
  • Creating and executing a strong performance marketing strategy & execution plan.
  • Managing PPC, Paid Social, Organic Social, ABM targeting, website testing.
  • Developing and managing digital prospecting and remarketing campaigns.
  • Managing budgets and campaigns across all marketing channels to drive strong return on investment and efficient CAC.
  • Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
  • Identifying and testing new channels to continue to meet or exceed established critical metrics.
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
  • Creating a website messaging A/B testing strategy to improve conversion.
  • Work closely with the wider marketing team to optimize audience strategies.
Experience:
  • Degree in Marketing, Business Administration, or related field.
  • 5+ years of experience in digital and content marketing strategy.
  • You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.
  • Keyword Research skills.
  • You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
  • You possess excellent analytical skills and leverage data, metric, analytics, and consumer behavior trends to drive actionable insights & recommendations.
  • You are a highly goal-oriented individual and have excellent communication skills.
  • You are open minded, curious and a strong problem solver.
This position offers a competitive base salary.

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