Millennials: How Their Social Media Habits Can Actually Drive Business Growth
There is no doubt that recent graduates, often referred to as “Millennials” or “Generation Y”, are known for being attached to Social Media and smartphones. This behavior often raises concerns that the younger population lacks communication skills or has become too engulfed in what their peers are doing on Facebook or Instagram. From an employer standpoint, the new age “obsession” of social media and technology is often viewed as a negative trait of our youth.
What if employers were able to look at this social media overload as a positive contribution to their business? In this day and age, the Internet has become commonplace for job searches and serves as a platform for companies to display their service offerings. Social Media sites such as Twitter and Facebook can offer a way for Businesses to stand out among the competition and target a broader audience. LinkedIn is a great tool for networking, and apps such as FaceTime and Skype can allow you to interview and connect with remote employees.
So, what can the “SnapChat Addicts,” “Creative Bloggers” and “Facebook Fanatics” contribute to your business? Think of what you could learn! The savviness these graduates have developed in technology could actually drive growth and exposure for hiring, marketing and company branding. This generation can offer strategy and training on how to use these sites and help keep content current. Being able to express company culture and stay up to date on industry trends can also offer a competitive advantage. It is important to embrace and evolve with this technologically advanced era… because, believe it or not, Social Media isn’t going anywhere.