Vice President of Marketing & Strategy

• Location: Green Bay, Wisconsin
• Type: Direct Hire
• Job 11478
• Salary: $200,000 — $200,000

• Develop a deep understanding of customers and stakeholders to design and execute a comprehensive marketing and communication strategy aligned with company objectives.
• Contribute the go-to-market strategy, ensuring alignment with sales, product, and customer success teams that drive sustainable and predictable ARR growth.
• Cultivate and guide a high-performing marketing team, that contributes to revenue growth through storytelling, marketing led growth and demand generation, content marketing, digital marketing, and contributes to product marketing.
• Define and oversee key performance indicators (KPIs) to measure and optimize marketing effectiveness.
• Spearhead competitive analysis, market research, and customer insights to refine positioning and messaging.
• Promote PR and thought leadership initiatives to elevate the company's market presence.
• Lead category design efforts for Compliance Operations to differentiate our client’s offering in the market, tell the story of the problem our client’s solutions solve & drive market leadership.
• Be the company’s Chief Storyteller, developing and implementing brand storytelling an messaging strategies to enhance market differentiation, promote brand positioning, and drive customer engagement.
• Influence budget needs to execute company objectives, and resource planning to maximize ROI on marketing initiatives.
• Leverage available data and drive data requirements to ensure effective data-driven decision-making that leads to market share and revenue growth.
• Optimize marketing automation and CRM systems to improve customer segmentation and lead nurturing strategies.
• Foster collaboration with the Product team using the Pragmatic Framework to ensure seamless integration of marketing initiatives with product development and innovation.
• Lead the company’s strategic planning efforts in coordination with the corporate strategy team.
• Collaborate with the rest of the executive team to shape company-wide priorities and initiatives.
• Cultivate our client’s values while inspiring, empowering, recognizing, and guiding team members.
• Live the company’s values of High Performance, Caring Relationships, Strategic Foresight, and Entrepreneurial Spirit.
• Championing continuous improvement and quality control efforts to identify opportunities to innovate and improve efficiency, accuracy, and standardization.
• Continuously learn and develop yourself professionally.
• Support corporate efforts for safety, government compliance, and all other company policies & procedures.
• Perform other related duties as required and assigned.

• Bachelor's degree in marketing, business, or a related field.
• 10+ years of experience in B2B SaaS marketing, with at least 5 years in a leadership role.
• Proven track record of bringing new products to market and driving revenue growth through demand generation, digital marketing, and brand strategy.
• Experience in strategic planning and corporate development is a plus.
• Experience in Category Design and execution is a plus.
• Experience in marketing products to accounting professionals, tax, or compliance applications a plus.
• Experience marketing to accounting professionals.
• Deep understanding of the SaaS sales funnel, marketing automation, and customer lifecycle management.
• Strong leadership skills with experience building and managing high-performing teams.
• Data-driven mindset with proficiency in analytics tools and performance tracking.
• Excellent communication, storytelling, and stakeholder management skills.

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